Living Turf to adopt BASF turf portfolio
From January 1, 2023, Living Turf will represent BASF’s professional turf product portfolio. This coming together of two great companies, will further enhance Living Turf’s offering, which combines product, service, technology, consulting, and irrigation.
BASF are a global plant protection force, with their Australian pipeline poised to ‘turn heads’ in local turf management circles. They are a supply partner that Living Turf sales agronomists will take great pride in, supporting and selling products for the benefit our clients’ turf operations.
CEO for Living Turf, Rob Cooper remarked, “BASF will strengthen our already broad product offering, and reinforce our plant protection range going forward, with their exciting innovation pipeline.”
BASF products that will be offered by Living Turf from 2023 include, Lexicon Intrinsic®, Xzemplar® and Maxtima®. In the near-future, exciting new registrations for the Australian turf market are expected, with brand new active ingredients to be launched. That makes BASF an important R&D partner for the entire Australian turf industry.
Head of Professional & Specialty Solutions for BASF, ANZ – David Elmouttie says, “Our evaluation of the Australian market led to a clear decision that Living Turf should be our partner in this space. They score extremely high on important measures including technical capability, geographic coverage, stewardship, and customer service”.
Living Turf will issue further information about this partnership, and what it means for local turf managers, in early 2023.