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As the international market for value added fertilisers changed, Living Turf pivoted and partnered with a high quality blender of slow release technologies, in order to design and build a range of slow and controlled release products for greens, tees, and sportsturf.

An advisory board was established to underpin the financial and operational management of the business.
Our advisory board consists of expertise in finance, supply chain, digital and strategic planning.

The Queensland market at this time had traditionally been a stronghold of local product distributors. While many had tried and failed, Living Turf managed to attract the best local talent, by demonstrating a thoroughly professional approach to sales agronomy and customer service.

An application service for professional turf products, Precision Turf was launched to spray and spread fertilisers and plant protection products to sports fields, golf courses and urban green space. This established relationships with customers who lacked the man power, equipment, or just wanted to outsource the liability of such applications.

One of our proudest achievements, this locally researched and developed range of biologically enhanced liquid fertilisers. MATCHPLAY Superior Liquids use patented manufacturing technology to combine beneficial microbes with stabilised organic fertiliser to feed soils and plants simultaneously.

Turfkeeper is an online, subscription based, financially driven diary platform for turf managers. It joins myResults and myClimate as part of Turf Forensics, a suite of cutting edge digital tools for turf managers.

With the reputational growth of Living Turf, South Australian customer inquiries encouraged us to approach and recruit the best sales agronomist in the region. This started a journey in SA that has seen Living Turf grow with the SA market and the market with us.

Once again, Living Turf’s reputation paved the way for us to recruit the best sales agronomy talent in this isolated and sophisticated market. WA’s heat and sandy soils present their own unique challenges and local knowledge has always proven to be essential to success here.

There are three big things in a turf managers life – Agronomy, Irrigation and Machinery. Through appointment as Master Distributor for the world’s leading golf irrigation products, Rain Bird, Living Turf staked our place in 2 of those 3 categories, making us more relevant to the professional turf community.

With Living Turf expanding and growing on so many fronts, The staging of our 1st Winning Week, was intended to enage our entire employed community across Australia. By showcasing our business to our own people, everyone came away with a complete understanding of who we are, where we have come from and where we are going.

As the second largest market for turf products in Australia, Victoria has always been over represented, and some may say under serviced. Often defined as a cluttered market, it was customer demand that encouraged Living Turf to establish an office, and recruit local talent to represent our unique product and service offering, to Victorian turf managers.

Just like attracting playing talent to a sports club, organisational structure, leadership and reputation is critical. Business is no different and that is how Living Turf came to recruit sales agronomy talent to represent our offering in North Queensland, from Rockhampton to Port Douglas.

Digital product innovation brings time and energy saving for turf managers and POGO is a fine example. By becoming exclusive distributor for POGO, Turf Forensics adopts this cloud based mapping system, that uses scientific soil probes to measure moisture, salinity and other factors to literally tell turf managers how their turf is feeling.

The COVID-19 pandemic represents another significant growth ring in the size and sophistication of Living Turf.
While digital transformation started with video conferencing, it grew legs and expanded so much further to facilitate remote business collaboration, system automation and empowerment of our field force – all intended to add value for our clients.

Having always sold MATCHPLAY products to the New Zealand market via distribution, this is a market Living Turf is familiar with. The opportunity to purchase Turfgrass Specialists gave Living Turf a familiar team in order to establish our unique product and service offering for NZ turf managers.

Every turf professional gets asked at dinners and BBQs about home lawn issues. The Lawn Shed was established as an internet shop for homeowners who want to educate themselves, and buy professional products for their home. thelawnshed.com.au is an opportunity for Living Turf to share our expertise with the entire online community.

Living Turf forms an exclusive sales and distribution partnership in Australia, with a premier Line Marking technology company FountainLine.

Living Turf is proud to present myApply, the latest digital tool for turf managers from Turf Forensics. myApply is a cloud-based platform, that helps to plan, allocate, execute, and securely store all your spraying and spreading records, conveniently inside myResults.

Living Turf acquires IPOS & TurfSafe, which will join the current suite of digital tools for turf management, hosted by Turf Forensics.

The 20th Anniversary of Living Turf

Greenspace4D is officially launched. Focusing on four pillars; Consulting, Design, Engineering and Monitoring, its size is quickly scaled via the acquisition of Australian Sports Turf Consultants (ASTC) and its founder, Matt Roche, who joins our team as Principal Scientific Consultant.