The Living Heritage of the
Go-to Team Behind Your Team

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01 Mar, 2023

Rob Cooper

2003

Rob Cooper started Living Turf after a commercial stint at The Scotts Company, where he was responsible for Sales and Marketing in the ANZ territory, and Technical Services for South East Asia. As part of a world wide R&D initiative, Rob’s development included market education, training, managing seed production in Canterbury NZ and product development.

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01 Mar, 2023

2007

MATCHPlay

Living Turf launch the MATCHPLAY brand, partnering with formulation chemists and toll manufacturers to establish this home grown, tried and trusted brand.

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01 Mar, 2023

2008

Syngenta appoints Living Turf to agency. Recognition that while Living Turf were still a small player at the time, they were considered an important partner to align with.

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01 Mar, 2023

David Worrad

2009

David Worrad joins the Living Turf team adding extra agronomy power to the Living Turf offer.

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01 Mar, 2023

2010

MyResult Image

A web-based exchange for laboratory testing of soils, plants, water and other environmental factors, myResults was established by Living Turf as a value added service for turf managers. In time, this platform would develop to represent one of the most important differentiators that separates Living Turf from its competitors.

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01 Mar, 2023

2011

As the international market for value added fertilisers changed, Living Turf pivoted and partnered with a high quality blender of slow release technologies, in order to design and build a range of slow and controlled release products for greens, tees, and sportsturf.

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01 Mar, 2023

2012

An advisory board was established to underpin the financial and operational management of the business.
Our advisory board consists of expertise in finance, supply chain, digital and strategic planning.

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01 Mar, 2023

2013

The Queensland market at this time had traditionally been a stronghold of local product distributors. While many had tried and failed, Living Turf managed to attract the best local talent, by demonstrating a thoroughly professional approach to sales agronomy and customer service.

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01 Mar, 2023

2014

Precision Turf Image

An application service for professional turf products, Precision Turf was launched to spray and spread fertilisers and plant protection products to sports fields, golf courses and urban green space. This established relationships with customers who lacked the man power, equipment, or just wanted to outsource the liability of such applications.

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01 Mar, 2023

2015

Launch MatchPlay

One of our proudest achievements, this locally researched and developed range of biologically enhanced liquid fertilisers. MATCHPLAY Superior Liquids use patented manufacturing technology to combine beneficial microbes with stabilised organic fertiliser to feed soils and plants simultaneously.

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01 Mar, 2023

2017

Turfkeeper images

Turfkeeper is an online, subscription based, financially driven diary platform for turf managers. It joins myResults and myClimate as part of Turf Forensics, a suite of cutting edge digital tools for turf managers.

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01 Mar, 2023

2017

With the reputational growth of Living Turf, South Australian customer inquiries encouraged us to approach and recruit the best sales agronomist in the region. This started a journey in SA that has seen Living Turf grow with the SA market and the market with us.

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01 Mar, 2023

2018

Once again, Living Turf’s reputation paved the way for us to recruit the best sales agronomy talent in this isolated and sophisticated market. WA’s heat and sandy soils present their own unique challenges and local knowledge has always proven to be essential to success here.

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01 Mar, 2023

2019

Rain Bird

There are three big things in a turf managers life – Agronomy, Irrigation and Machinery. Through appointment as Master Distributor for the world’s leading golf irrigation products, Rain Bird, Living Turf staked our place in 2 of those 3 categories, making us more relevant to the professional turf community.

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01 Mar, 2023

2019

With Living Turf expanding and growing on so many fronts, The staging of our 1st Winning Week, was intended to enage our entire employed community across Australia. By showcasing our business to our own people, everyone came away with a complete understanding of who we are, where we have come from and where we are going.

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01 Mar, 2023

2019

As the second largest market for turf products in Australia, Victoria has always been over represented, and some may say under serviced. Often defined as a cluttered market, it was customer demand that encouraged Living Turf to establish an office, and recruit local talent to represent our unique product and service offering, to Victorian turf managers.

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01 Mar, 2023

2020

Just like attracting playing talent to a sports club, organisational structure, leadership and reputation is critical. Business is no different and that is how Living Turf came to recruit sales agronomy talent to represent our offering in North Queensland, from Rockhampton to Port Douglas.

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01 Mar, 2023

2020

POGO Probe

Digital product innovation brings time and energy saving for turf managers and POGO is a fine example. By becoming exclusive distributor for POGO, Turf Forensics adopts this cloud based mapping system, that uses scientific soil probes to measure moisture, salinity and other factors to literally tell turf managers how their turf is feeling.

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01 Mar, 2023

2020

The COVID-19 pandemic represents another significant growth ring in the size and sophistication of Living Turf.
While digital transformation started with video conferencing, it grew legs and expanded so much further to facilitate remote business collaboration, system automation and empowerment of our field force – all intended to add value for our clients.

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01 Mar, 2023

2021

Having always sold MATCHPLAY products to the New Zealand market via distribution, this is a market Living Turf is familiar with. The opportunity to purchase Turfgrass Specialists gave Living Turf a familiar team in order to establish our unique product and service offering for NZ turf managers.

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01 Mar, 2023

2021

The Lawnshed landing page

Every turf professional gets asked at dinners and BBQs about home lawn issues. The Lawn Shed was established as an internet shop for homeowners who want to educate themselves, and buy professional products for their home. thelawnshed.com.au is an opportunity for Living Turf to share our expertise with the entire online community.

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01 Mar, 2023

2022

Fountainline marking

Living Turf forms an exclusive sales and distribution partnership in Australia, with a premier Line Marking technology company FountainLine.

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01 Mar, 2023

2022

Living Turf is proud to present myApply, the latest digital tool for turf managers from Turf Forensics. myApply is a cloud-based platform, that helps to plan, allocate, execute, and securely store all your spraying and spreading records, conveniently inside myResults.

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01 Mar, 2023

2022

IPOS

Living Turf acquires IPOS & TurfSafe, which will join the current suite of digital tools for turf management, hosted by Turf Forensics.

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01 Mar, 2023

2023

The 20th Anniversary of Living Turf

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